Master Your Swing & Lower Your scores.
Work with Tom Gould for customized coaching sessions designed to improve your swing, sharpen your strategy, and achieve your golfing goals. Based at Darnford Moors in Lichfield.
500+
Happy clients
8+
Years PGA Professional
From tee to green improve every part of your game with expert, hands-on instruction and proven techniques
It's time to level up your Golf Game, strike it better & with more enjoyment!
Long Game Expertise
Master your long game with expert guidance on driving accuracy, distance control, and consistent ball striking.
Short Game Secrets
Unlock the secrets to a sharper short game with proven techniques for precision, control, and scoring consistency.
on course strategy
Master strategy with expert guidance on shot selection, course management, and playing smarter for lower scores.
measured improvement
Achieve measurable improvement with data-driven coaching, tracking progress through advanced technology.
Tom Gould
head teaching professional
Hey, I'm Tom
I’m Tom Gould, Head PGA Professional at Darnford Moors Golf Club & Driving Range in Lichfield, Staffordshire.
As a dedicated coach, I’m known for delivering intuitive, friendly, and results-driven lessons—whether we’re on the range or out on the course. I teach all aspects of the modern game, using advanced tools like OnForm for video analysis and TrackMan for detailed club and ball data, ensuring every player receives clear, personalised feedback.
In addition to coaching, I specialise in custom fitting. I’m a TaylorMade Master Fitter and a PING Authorised Fitter, offering expert advice and precision fitting to help golfers get the most out of their equipment.
I turned professional in 2017 and began my PGA Foundation Degree while working at the Robert Rock Golf Academy, where I had the privilege of learning under Robert Rock and Liam James—a DP World Tour player and coach. Their mentorship has greatly shaped my approach to both coaching and competitive play
Elite Coaching for All Levels: Proven success coaching beginners to tour winners.
Cutting-Edge Technology: Access to Trackman 4 launch monitor
World-Class Facilities: Private teaching bay
Do any of these sound familiar to you?
Struggling with distance, accuracy, and consistency off the tee? Unlock your potential with expert long game guidance.
Go to practice but not sure what to work on? Just hitting balls and hoping to get better? We have personalised plans just for you.
Confused by conflicting online advice? There is so much information out there. Get clear, personalized guidance tailored to your game
Great from tee to green, but struggle from inside 100 yards. We'll help you add simple greenside shots to your game.
If this sounds like you,
don't worry - we can help!
500+ happy golfers
WHY OTHERS RECOMMEND US
"Keeps it Simple!"
"Tom keeps coaching simple and easy to follow. It’s great to see he’s now offering club fittings with an excellent range of Taylormade and Ping options."
– Duaine Taylor Photography
"Very Patient"
"Tom is a fantastic coach - patient, knowledgeable, and easy to work with. I would highly recommend him to anyone looking to improve their game."
– Patricia Wood
"Highly Recommended"
"After having my ankle fused earlier this year, Tom’s coaching has made a huge difference to my game. Highly recommended for anyone needing expert, supportive guidance."
– Craig Davison
DOWNLOAD YOUR FREE
PRACTICE GUIDE
Your 8 Secrets to practice like the Professionals
PRICING
Choose Your Programme
Lesson Pricing
From £27
30-minute lesson – £27
1-Hour lesson – £50
No contracts - cancel anytime
Package Options
From £75
3 x 30-minute lessons – £75
5 x 30-minute lessons – £125
3 x 1-Hour lessons – £125
5 x 1-Hour lessons – £225
No contracts - cancel anytime
Player Programme
£245
A structured coaching plan that includes:
2 x 1-Hour swing lessons
2 x 1-Hour short game/putting lessons
1 x 1-hour on-course lesson
No contracts - cancel anytime
Your #1 golf coach for Online results
We also offer online support so that you dont have to leave your lesson and then try and figure it out on your own.
We walk the journey with you on our programmes, keeping you accountable and on track.
Archived information
With online golf lessons and the personalized formatting of the Skillest platform, you will be able to collect all of your videos and conversations with me in one spot. This is valuable information that golfers can then pull up when they feel as though they need a refresher.
Work at your pace
You no longer have to schedule lessons. You communicate with your coach online and ask questions and get feedback whenever you have time. There is no better way than online golf lessons to improve quickly for go-getters that want to improve as quickly as possible.
coach in your pocket
I walk with you every step of the way. Keeping you accountable, fully supported and turning round feedback to you ready for your next practice session.
Powered By
Copyrights 202X | Your Brand™ | Terms & Conditions